Prinoth Showcases Innovation and Global Commitment at Snow Expo Japan

Prinoth reaffirmed its strong international presence at this year’s Snow Expo Japan, one of the country’s key gatherings for winter operations and slope management professionals. Despite a quieter show compared to previous years, the event provided valuable opportunities for focused discussions in a market known for its high expectations around quality, performance, and reliability.

At the Prinoth booth, visitors explored the company’s product portfolio up close with the support of on-site experts and in-depth product explanations, gaining insight into Prinoth’s vision for efficient, sustainable, and future-oriented slope management. While overall visitor numbers were lower—reflecting both the timing of the event at the end of January and a challenging season for many resorts—the quality of conversations highlighted the importance of long-term partnerships and tailored solutions.

A key point of interest was Prinoth Connect, our digital tools designed to optimize fleet performance, enhance operational transparency, and support resorts in reducing Total Cost of Ownership. Many visitors showed strong interest in these connected services, particularly in how ski resorts already using Prinoth Connect are benefiting from data-driven insights and smarter operational planning. These services were widely recognized as a forward-thinking solution aligned with the growing need for efficiency and cost awareness.

Market conditions in Japan also shaped discussions at the booth. In the current economic environment, many resorts are placing greater emphasis on cost efficiency and flexible investment models, including used equipment. In this context, Prinoth’s focus on cost efficiency and reliable technology resonated with visitors, reinforcing the brand’s value proposition in a demanding economic environment.

Prinoth’s participation further emphasized its commitment to customer proximity. Direct exchanges with resort managers, operators, and industry partners provided valuable insight into the specific needs of the Japanese market and underlined the importance of responsive service and local support.

Exhibiting alongside Demaclenko once again demonstrated the strength of the HTI Group, allowing the teams to connect with shared customers and present a unified, integrated approach to solutions for winter destinations worldwide.

While Snow Expo Japan was more subdued than in past years, Prinoth received encouraging feedback on its growing presence in Japan and the continued improvement of its service quality. The event underscored Prinoth’s long-term commitment to supporting customers around the globe—through reliable technology, sustainable performance, and trusted partnerships—even in challenging market conditions.